A fresh Brand Identity and digital space for the world’s largest ideas and innovations hub.
Springwise Innovation Platform
A fresh identity for the world’s largest ideas hub.
With a global audience spanning board-level executives to start-ups, a rebrand for this major launchpad for business innovations was needed to clearly communicate it's service offering and establish it's position as leader in the marketplace.
CLIENT Springwise Innovation Platform | UK+USA
SCOPE Brand Strategy, Brand Identity, Business Collateral, Website, Email newsletters
The cursor or sentence opener - a visual lead in for beginning conversations - is utilised as a simple and effective mechanic to explain it's purpose as an ideas forum or “springboard” for business. Embedded as a dash within the logo, it nimbly conveys the message with easy application across all digital and printed platforms.