Damian Garbenis
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> Springwise

A fresh Brand Identity and digital space for the world’s largest ideas and innovations hub.


Springwise Innovation Platform

A fresh identity for the world’s largest ideas hub.

With a global audience spanning board-level executives to start-ups, a rebrand for this major launchpad for business innovations was needed to clearly communicate it's service offering and establish it's position as leader in the marketplace.

 
 

CLIENT
Springwise Innovation Platform | UK+USA

SCOPE
Brand Strategy, Brand Identity, Business Collateral, Website, Email newsletters

ROLE
Creative + Design Director

AGENCY
X-CO Agency
[ Damian Garbenis + Kirsty Ludbrook ]


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The cursor or sentence opener - a visual lead in for beginning conversations - is utilised as a simple and effective mechanic to explain it's purpose as an ideas forum or “springboard” for business. Embedded as a dash within the logo, it nimbly conveys the message with easy application across all digital and printed platforms.

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