Damian Garbenis
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> Grei Wealth Management

A global brand identity for the Chinese market. An identity with “western” global authority and Asian appeal.


Grei Wealth Management

A global brand identity for the Chinese market.

This required an identity with “western” global authority and Asian appeal that conveyed both it's industry strength to UHNW investors, and friendly approachability to young investors.

A characterful and engaging Brandmark was developed incorporating the “Robo-advisor” and “cup full of smiles” icons, creating a prolific graphic icon library. 

Schematics developed for the website decode the wealth journey, while the Grei App delivered a humanised user experience, maximising customer engagement. 

 
 

CLIENT
Grei Wealth Management | Australia, China

SCOPE
Brand positioning, Brand identity, Brand Guidelines, Website Design, App User Experience and Interface design, Office Branded Environment

ROLE
Creative Director + Design

AGENCY
X-CO Agency
[ Damian Garbenis + Kirsty Ludbrook ]


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Brand Guidelines

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Mobile App

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Website

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“It’s amazing to work with Kirsty and Damian, easy to understand each other at every stage. They worked with high efficiency and quality outcome, always innovative with great ideas. We are very satisfied about our GREI logo and we are confident to show it with our massive market both in China and Australia.” 

— Philip Peng, CEO