Damian Garbenis
LudbrookGarbenis_EWABI_logo.gif

> Ewabi Bamboo Bike Co.

An identity based on the values and essence at the heart of its inception. Providing clean, affordable and sustainable transportation.


Ewabi Bamboo Bike Co.

Ewabi by name, Wabi-Sabi by nature. 

An identity based on the values and essence at the heart of its inception. Providing clean, affordable and sustainable transportation – and the passion for an enjoyable, superior cycling experience and connectedness to the natural environment.

Understanding and articulating this ethos revealed a strong connection to the Japanese concept of Wabi-Sabi – the beauty of things modest and humble, liberation from a material world and the pursuit of a simpler life. Also translating to the product itself, it advocates the use of bamboo, a key material in the bikes construction.

 
 

CLIENT
Ewabi Bamboo Bike Co. | USA

SCOPE
Brand Strategy, Naming, Visual Identity, Brand Guidelines, Digital Marketing Design

ROLE
Creative + Design Director

AGENCY
X-CO Agency
[ Damian Garbenis + Kirsty Ludbrook ]


LudbrookGarbenis_Ewabi_ElectricBambooBikes_12.jpg
LudbrookGarbenis_Ewabi_ElectricBambooBikes_04.jpg
 
LudbrookGarbenis_EWABI_logo.gif
 

The brand's ethical foundation in e-corp philosophy – equality for everyone, everywhere – is represented in the brand name by the letter “E”, as is the electric power that charges the bicycles, integrated within the logo as a current of electricity.

 
LudbrookGarbenis_Ewabi_ElectricBambooBikes_10.jpg
 

Wabi-Sabi is also linked within the Brandmark. Inspired by a Japanese 'Mon', or family signature, this symbol of a rotating wheel encompassing the letter "E", reminiscent of pieces of bamboo, simultaneously links the brand ethos, name, product and creative concept. 

 
LudbrookGarbenis_Ewabi_ElectricBambooBikes_17.jpg
LudbrookGarbenis_Ewabi_ElectricBambooBikes_06.jpg
 
LudbrookGarbenis_Ewabi_28.jpg
 
LudbrookGarbenis_Ewabi_ElectricBambooBikes_16.jpg
 

Brand Guidelines

LudbrookGarbenis_Ewabi_ElectricBambooBikes_07.jpg
LudbrookGarbenis_Ewabi_ElectricBambooBikes_08.jpg
LudbrookGarbenis_Ewabi_29.gif

 
“Thank you for the great work that you did developing the EWABI brand identity. We set out to create a brand identity that is meaningful, distinctive, future-proof, modular and engaging. We achieved all of that and more.  It was a pleasure working with both of you. You threw yourself into the project and went well beyond what was expected. We cannot thank you enough. We are looking forward to working with you further as we now introduce EWABI to the world.”

— Mark Donovan, Founder, Ewabi Bamboo Bike Co.