Ewabi Bamboo Bike Co.
Ewabi by name, Wabi-Sabi by nature.
An identity based on the values and essence at the heart of its inception. Providing clean, affordable and sustainable transportation – and the passion for an enjoyable, superior cycling experience and connectedness to the natural environment.
Understanding and articulating this ethos revealed a strong connection to the Japanese concept of Wabi-Sabi – the beauty of things modest and humble, liberation from a material world and the pursuit of a simpler life. Also translating to the product itself, it advocates the use of bamboo, a key material in the bikes construction.